An award-winning rebrand of a century-old residential college, built on discovery, strategy and digital rollout. Applications rose, engagement grew, and the work gained international recognition.
The Opportunity
As one of Queensland’s oldest residential colleges, Emmanuel had history on its side. But in a changing student housing market, tradition alone wasn’t enough.
With new private providers and PBSAs entering the scene, the college needed to reposition itself as a modern, competitive choice, while still staying true to its century-old identity and community spirit.
The Solution
We began with discovery sessions involving staff and students, combining these insights with competitor analysis and touchpoint mapping.
What emerged was a clear picture of what set Emmanuel apart, and how current students wanted their story told. From there, we evolved the logo and brand language, created a new style guide, and built a comprehensive marketing strategy spanning print, digital, photography, social media, virtual tours, and even merchandise.
The result was a bold rebrand and campaign that reached students and parents across new channels, driving up enquiries and applications. And while the work connected locally, it was also recognised globally, winning international awards for education branding.
“papermonkey’s work has allowed us to understand who we are and what makes us different in an increasingly crowded market place.”
Louise Hallo, Deputy Principal, Emmanuel College.
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