We rebranded this Sydney college with a sharper, more confident identity to stand out from competitors. Within a year, applications and deposits more than doubled.
The Opportunity
Sydney’s Dunmore Lang College needed to stand apart in an increasingly competitive market.
With new purpose-built and university-owned accommodation on the rise, the challenge was to modernise and elevate the brand while staying true to its heritage and community.
The Solution
Through discovery sessions with staff, students and alumni, plus competitor analysis, we uncovered what made DLC’s culture unique and most valued by its community.
Guided by these insights, we modernised the crest and visual identity, refreshed the brand tone and style, and delivered a full suite of marketing materials, from strategy and rollout to photography and virtual tours.
The result was a rebrand that reflected both tradition and modern relevance. Within a year of launch, applicants with paid deposits more than doubled, and the project’s crest redesign went on to win international recognition at the Worldwide Logo Design Awards.
“From the initial scoping work & market research, Paper Monkey brought a keenly honed focus on understanding who we are, what we do & why. Taking a student-centred approach to their research & analysis, Ben & his team have delivered advice & solutions that are creative, focussed & relevant.”
Alasdair Murrie-West, College Principal, Dunmore Lang College
“The Paper Monkey team are an integral part of our marketing & overall brand management.”
Alasdair Murrie-West, College Principal, Dunmore Lang College
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