ARACY
The Australian Research Alliance for Children and Youth
Through discovery sessions with staff, we identified a fragmented brand holding ARACY back. Our rebrand, centred on “Every child thriving”, unified ARACY's sub-brands & put its mission to improve young Australians’ wellbeing front & centre.
The Opportunity
ARACY (the Australian Research Alliance for Children and Youth) plays a vital role in improving the wellbeing of young Australians through evidence-based advocacy.
But its long name, inconsistent branding, and fragmented sub-brands meant its purpose wasn’t always clear or consistent. To better communicate its mission - ensuring every child thrives - ARACY needed a brand identity that was simple, unified, and instantly recognisable.
The Solution
Through discovery sessions with staff at every level, we gained insights into ARACY’s values, voice, and visual preferences.
This informed a new brand strategy centred on the tagline “Every child thriving”, which was embedded into the refreshed logo and identity system. By formalising the use of the acronym and creating a flexible suite of visual elements, we delivered an identity that could unify existing sub-brands and adapt seamlessly to new ones.
The result was a brand that put ARACY’s mission front and centre — clear, confident & ready to engage audiences from policymakers to the public.
Other articles
ACT Fire & Rescue
Through videos, educational resources, and ‘Sparkie’ the firefighting puppy, we helped ACT Fire & Rescue teach kids fire safety in a way that’s fun, memorable and confidence-building.
Academy of Interactive Entertainment (AIE)
Our discovery-led rebrand gave AIE the clarity and confidence to stand out globally - driving stronger engagement with students, families and industry across Australia and the US.