ARACY
The Australian Research Alliance for Children and Youth
Sometimes the brief we receive isn’t the brief a client needs. Originally tasked with updating ARACY’s publication designs, we started with discovery sessions to learn more about the organisation. It soon became apparent that this project was about to change. And change for the better.
The Opportunity
ARACY (the Australian Research Alliance for Children and Youth) plays a vital role in improving the wellbeing of young Australians through evidence-based advocacy.
But its long name, inconsistent branding, and fragmented sub-brands meant its purpose wasn’t always clear or consistent. To better communicate its mission ARACY needed a brand identity that was simple, unified, and instantly recognisable.
The Solution
Through discovery sessions with staff at every level, we gained insights into ARACY’s values, voice, and visual preferences.
This informed a new brand strategy centred on the tagline “Every child thriving”, which was embedded into the refreshed logo and identity system. By formalising the use of the acronym and creating a flexible suite of visual elements, we delivered an identity that could unify existing sub-brands and adapt seamlessly to new ones.
The result was a brand that elevated ARACY’s mission with clear and confident communication tools, ready to engage audiences from policymakers to the public.
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