A bold new identity and collateral suite positioned AIPM as the world-class institution it is, sparking greater demand and enrolments well beyond its coastal campus.
The Opportunity
The Australian Institute of Police Management (AIPM) is recognised internationally for its leadership and education programs, yet its visual identity and communications didn’t reflect the calibre of its offering.
With courses delivered in a unique environment on Sydney’s northern beaches — where classroom learning meets outdoor connection — AIPM needed an identity system and suite of collateral that matched its reputation, attracted new participants, and supported both on-site and external delivery.
The Solution
We created a unified brand identity and communications suite that celebrated AIPM’s distinctive location and the blend of rigorous learning with natural surroundings.
Using photography, design and copywriting, we developed a consistent look and feel across print, digital and classroom materials, ensuring the brand resonated with domestic and international audiences.
Within a year of rollout, AIPM shifted from relying on sales visits to attracting unsolicited enrolments online, with courses filling so quickly they are now offered both on-site and externally.
“The marketing material Paper Monkey prepared for us has positioned us in a completely different space. We are now having informed discussions with our clients around our key services.”
Andrew Singh, Coordinator Business Development, Australian Institute of Police Management
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