Our discovery-led rebrand gave AIE the clarity and confidence to stand out globally — driving stronger engagement with students, families and industry across Australia and the US.
The Opportunity
The Academy of Interactive Entertainment (AIE) is a pioneer in specialist games, animation and visual effects education.
But in a crowded tertiary market, where every institution promises career outcomes, AIE needed to clarify its unique value and strengthen its positioning across both Australian and US campuses.
The Solution
We facilitated discovery sessions with students and faculty across five campuses — Canberra, Sydney, Melbourne, Seattle and Lafayette — combined with competitor analysis to define what made AIE different.
From there, we built a brand strategy and visual identity in collaboration with AIE students, and produced a suite of creative content including photography, copywriting and design.
The result was a distinctive brand and communications platform that allowed AIE to dominate in both Australia and the US, engaging not only prospective students and their families but also industry and government stakeholders.
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