Our 2020 student accommodation research project

How do year 12 students really choose Student accommodation?

Working in student accommodation marketing?

We are proud to release the findings of the research project we undertook during 2020 discovering the knowledge of and opinions year 12 students regarding their options for university accommodation.

The …
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Cereal and colleges

What does cereal have to do with marketing a college?

I have long noticed that breakfast cereal advertising has, for as long as I can recall, made the assumption that every child (or parent for that matter) is obsessed with sport, or will respond …
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Taking the wrong kind of risks

Walls of silence rarely achieve anything except frustration and mystique.

For a client investing serious money in a substantial rebrand project it is totally understandable if they get an attack of the jitters at some point.

The project becomes even more challenging if they completely …
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Quality design vs take away design

I can buy a university degree online… but I probably won’t.

Quality design vs take away design

There are similarities between healthy, quality restaurants and unhealthy take away restaurants. Both offer you food when you’re hungry, drinks when you’re thirsty and a place to get …
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Photography for marketing residential colleges

Marketing residential colleges needs good photography

When marketing residential colleges, all too often the art of good photography is forgotten. The images that are used don’t convey the important aspects of the college, or what college life is like.

You can fine-tune the message …
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What’s your college logo worth?

Is your college communicating the right message?

A residential college needs us to address a logo and branding problem. Their trouble started when, to save money, they had one of their students photograph, scan and trace a photo of their college logo. They did …
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