Be in the CLEAR campaign

New South Wales Roads & Maritime Services contracted us to produce a safety campaign including print, online and social media, as well as a high-end video that communicated the importance of safety whilst engaging in the sport of kiteboarding.

Initial campaign graphics and messaging were developed, after which a script was produced in consultation with the RMS Boating Safety Officers & the Australian Kiteboarding Association. The script was then storyboarded with visual style treatment.

After production, a print, digital and social media marketing campaign was rolled out across the state.

Filmed from cars, the beach & from boats, the film has far surpassed the engagement & market penetration of any of the department’s previous video productions.