Australian Institute of Police Management

A great example of an educational organisation with world-class offerings with no visual identity to match it, the Australian Institute of Police Management approached us to craft an identity system & suite of marketing collateral that would match its international reputation.

Because the institute is situated in a unique environment in Manly, Australia, we took an approach that showcased the local environs as well as the interaction between classroom & the outdoors – one of the key distinctions of the institute.

Within 12 months of rollout, courses at the college have become so popular that courses are now run externally as well as (in tandem to) on-site. Courses were previously filled solely by sales visits, but now the college takes unsolicited enrolments online as a result of the material we developed.

The marketing material Paper Monkey prepared for us has positioned us in a completely different space. We are now having informed discussions with our clients around our key services. The mixture of information and atmosphere they created in the material was both beyond our imagination, and beyond the expectations of our clients. I am particularly grateful for Paper Monkey’s ability to identify and refine our key value proposition and position as the core of our message. We are getting good feedback about the material all the way up to the CEO level. I feel the end product is succeeding because it truly was a collaborative effort between our teams.

Andrew Singh,
Coordinator Business Development
Australian Institute of Police Management