Emmanuel College rebrand wins international award

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Paper Monkey places in top international award – 2020 Summit Creative Award®

Summit 2020 Bronze AwardFor the fifth time, Paper Monkey receives an international award for their creative work in the education sector.

Out of more than 4,100 submissions from 27 countries, Paper Monkey is named a Bronze winner in the 2020 Summit Creative Award competition for its creative work for Emmanuel College, a residential college located within the University of Queensland, Australia.

“Having our work recognised at an international level, particularly in our area of specialisation: the education sector, is not only thrilling, but a testament to the level of creative work we produce for our clients, and the processes we have developed to do so.” Ben Lopez, Paper Monkey Pty Ltd Director and Co-Founder.

“Paper Monkey’s work with Emmanuel College has allowed us to understand who we are and what makes us different in an increasingly crowded market place. The brand and the subsequent marketing strategy they developed have seen us communicate our unique offerings to a targeted audience using channels we have not utilised until now.

Engaging with our students as part of the development of the brand resulted in buy in at a user level, with our residents embracing the new brand from day one.” Louise Hallo, Deputy Principal, Emmanuel College.

The Summit Creative Award recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 26th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Canada, Germany, Iran, Italy, Kazakhstan, Sweden, Taiwan, United Kingdom, and the United States.

Entries in 13 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to, online advertising and social media.

“Winning a Summit Creative Award is a significant accomplishment in ones career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Managing Director for the Summit International Awards. “The creative work this year was outstanding.  Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

See the project in detail here.

Emmanuel College logo before and after rebrand

 

Brand activation kit

Paper Monkey are a multi award winning creative agency located in Canberra and the Sunshine Coast, Australia. Specialising in the education sector, this is the fifth international award the agency has been bestowed, and their second showing in the Summit Creative Awards.

Located within The University of Queensland, Emmanuel College is the on-campus home for 340 undergraduate and postgraduate students from all over Australia and the world. See Emmanuel College here.

This year’s creative competition included companies from the following 27 countries: Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, Germany, Greece, Hong Kong, India, Republic of Korea, Kuwait, Malta, Mexico, Netherlands, New Zealand, Nigeria, Poland, Singapore, South Africa, Spain, Sweden, Taiwan, United Arab Emirates, United Kingdom, and the United States.

The Summit Awards organization was founded in 1994.  Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the SIA web site at www.summitawards.com.