From park lawns to pubs, we helped Lakespeare cement its place in Canberra’s cultural calendar. Our solution’s ongoing adaptability attracts large audiences season after season.
The Opportunity
Lakespeare needed to solidify its presence in Canberra’s crowded events market and was looking for a new direction to grow its audience.
With few sources of income, the company relies on sponsorships, grants and donations to survive and stage its free summer shows. Founded to make Shakespeare accessible and relevant for all Canberrans, Lakespeare’s productions always have a sense of fun.
The Solution
Bright, irreverent visuals reimagine the Bard with bold colours and cheeky twists, positioning Lakespeare’s productions as fresh and relatable to modern audiences.
Our approach has longevity and creativity at its core. For each new season we develop a unique solution that captures the company’s playfulness, while leaving the viewer in no doubt that this is another Lakespeare event.
Each production carries its own identity, while staying connected under a single creative umbrella, helping Lakespeare attract diverse audiences and strengthen its standing as a Canberra fixture.
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