From pubs to park lawns, we gave Lakespeare’s 2025 season a bold new identity that drew diverse audiences and helped cement its place in Canberra’s cultural calendar.
The Opportunity
Lakespeare was founded to make Shakespeare accessible, relevant and fun for all Canberrans.
With no recurrent funding, the company relies on sponsorships, grants and donations to stage its free summer shows. To grow its audiences and cement its place in Canberra’s cultural calendar, Lakespeare needed a bold, recognisable campaign that could cut through a crowded events market.
The Solution
We created a striking campaign identity for the 2025 season across posters, print, online, clothing and event signage.
Bright, irreverent visuals reimagined Shakespeare with bold colours and cheeky twists, positioning the Bard as fresh, fun and accessible.
Each production — from Henry V in pubs to Macbeth on the lawns — carried its own identity while staying connected under a single creative umbrella, helping Lakespeare attract diverse audiences and strengthen its standing as a Canberra fixture.
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