What is visual strategy?
Visual strategy is the foundation on which a brand
is built. Our collaborative strategic process drives the
consistency of our outcomes. We identify your unique
value and connect it to your audience.
Before any creative is produced we execute a process of discovery and strategy using our proprietary methods. It helps us make educated, strategic recommendations that will affect the way your business operates and presents itself. It also ensures you develop consistent brand behaviours and brand experiences at every touch point.
Once your brand strategy is in place we focus on what needs to be communicated. How design elements are used to develop the visual face of your brand. Which media avenues are used and what online presence you should have.
Visual strategists create things based on research, strategy, consultation and collaboration. It’s a thorough process that delivers you a brand strategy and visual identity. We are constantly reviewing and refining our brand strategy processes – we are committed to developing quality solutions.
Our process has won us two international rebrand100 awards for the work we’ve done for Macquarie University and the University of Canberra Student Union.
It’s not just about what we do, it’s about how we do it.
Click here to see our awards and publications.