The Academy of Interactive Entertainment

The Academy of Interactive Entertainment’’s brand was originally conceived in the 1990s & had long been outgrown by AIE’s international reputation & quality of offerings.

Engaging with faculty, staff & students within Australia & the United States, we built a brand fuelled by competitor analysis, language development, colour psychology, photography & design.

Relevant to both the Australian & international market, the brand was effectively deployed across print, digital & social media & brings the brand in -line with AIE’s reputation & student experience.