What does cereal have to do with marketing a college?
I have long noticed that breakfast cereal advertising has, for as long as I can recall, made the assumption that every child (or parent for that matter) is obsessed with sport, or will respond … Read More
A residential college needs us to address a logo and branding problem. Their trouble started when, to save money, they had one of their students photograph, scan and trace a photo of their college logo. They did … Read More
Attract the right students. Not just more students.
Since 1996 we have worked with schools, residential colleges and universities to refine their brands and marketing material & improve not just the quantity but also the quality of the applicants their marketing campaigns attract.