

For a client investing serious money in a substantial rebrand project it is totally understandable if they get an attack of the jitters at some point.
The project becomes even more challenging if they completely …
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There are similarities between healthy, quality restaurants and unhealthy take away restaurants. Both offer you food when you’re hungry, drinks when you’re thirsty and a place to get …
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When marketing residential colleges, all too often the art of good photography is forgotten. The images that are used don’t convey the important aspects of the college, or what college life is like.
You can fine-tune the message …
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Is your college communicating the right message?
A residential college needs us to address a logo and branding problem. Their trouble started when, to save money, they had one of their students photograph, scan and trace a photo of their college logo. They did …
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Do you recall the $125,000,000 NASA Mars orbiter that crashed on Mars in 1999? One engineering team used metric units while the other used English units for key spacecraft operations.
A small error caused a massive …
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When it comes to visual strategy and graphic design, we don’t take the easy road. We like to push boundaries and challenge the norm.
Some clients are happy with everyday results.
Others choose Paper Monkey.
Our expertise can be broken into two key sections:
Strategy & graphic design.
Our unique proprietary strategic process enables your organisation to discover its true point of difference. It maps out how to visualise that difference and promote it to the right audience through print, digital or social media.
Strategy goes beyond simply ‘making things look good’.
This is where we find out as much as we can about your organisation… well beyond a short client brief.
This can take from days to weeks.
What we discover will inform the strategy we develop.
We diagnose a course of action based on our discoveries, research data & user experience rather than on managerial assumptions & subjective preference.
Using data captured in our discovery sessions, our specialist design team & copy writers produce communication material based strategically on your organisation & user needs.
Meanwhile, our strategists can map out a plan for delivering your message at the right time to the right people.
Our experienced team of senior designers, copy writers and photographers can work within your existing brand guidelines or create new print or digital design work based on our vast experience in dealing with organisations just like yours.
We can work in unison with your in-house design team at times of heavy workload to produce design work, on brand, with efficiency.
Our unchallenged response times keep our projects on target, allowing your team to keep up with theirs.